Caffenu is an ecommerce business that manufactures and sells coffee machine cleaning products. Last year the businesses revenue exceeded £1.2m. Caffenu has a product catalogue of over 30 variations with a well established presence in the US, Canada, the UK, and EU markets. Using 3D rendering, we created header images for every Caffenu product. These header images were uploaded as AB tests, allowing us to track performance and create increasingly optimised designs.
Some of the header images we created led to over doubling the sales of the listings. Additionally we provided analysis on conversion rates to the Caffenu team so that they could further optimise their listings, primarily through A+ content. The AB testing strategy has allowed us to analyse the performance of new content that we created, and pinpoint exactly which aspects of the designs led to boosts in conversion and click-through rates. This content was uploaded and tracked through Amazons 'Manage Experiments' dashboard.
Below you can see some of the header images created along with some of the results from our AB tests.
The eV team has been intimately involved in this project since its very inception, granting us unparalleled insight into the company's vision and enabling us to forge an all-encompassing design strategy in collaboration with the client. Our journey commenced with an immersive engagement on the client's end, where they embarked upon crafting captivating product packaging. Emboldened by this initial step, we swiftly transitioned into a meticulous planning phase, orchestrating photoshoots, formulating intricate wireframes, and meticulously deliberating upon the most captivating style of lifestyle shots to bring the brand to life. Once a resolute plan was manifested and consensus was achieved amongst all stakeholders, the team embarked upon the execution phase. Our skilled team deftly orchestrated photoshoots, edited raw files, and crafted the main imagery and A+ content. Throughout this process, we maintained constant and intimate communication with the esteemed Eco Industries team, synergistically collaborating with their talented design unit to ensure our output aligned seamlessly with the lofty expectations of all stakeholders involved. Once main imagery and A+ content had been fully developed we produced a brand story module accompanied by SEO optimized copy.