Eco Industries emerged as a new venture, devoid of any preconceived visual identity. To acquire the essential building blocks for our product listings, our team orchestrated two meticulous photoshoots encompassing the diverse range of 15 product variations. The session involved capturing crisp visuals against a white backdrop, while the subsequent shoot centered around crafting captivating lifestyle imagery, wherein a model and tasteful props took center stage. These images then served as the cornerstone for assembling comprehensive suites of visual assets, captivating A+ content, and a brand story module. Our primary objective was to ensure that the visual branding mirrored the eco-conscious essence of our offerings, while concurrently accentuating their potent cleaning capabilities.
The eV team has been intimately involved in this project since its very inception, granting us unparalleled insight into the company's vision and enabling us to forge an all-encompassing design strategy in collaboration with the client. Our journey commenced with an immersive engagement on the client's end, where they embarked upon crafting captivating product packaging. Emboldened by this initial step, we swiftly transitioned into a meticulous planning phase, orchestrating photoshoots, formulating intricate wireframes, and meticulously deliberating upon the most captivating style of lifestyle shots to bring the brand to life. Once a resolute plan was manifested and consensus was achieved amongst all stakeholders, the team embarked upon the execution phase. Our skilled team deftly orchestrated photoshoots, edited raw files, and crafted the main imagery and A+ content. Throughout this process, we maintained constant and intimate communication with the esteemed Eco Industries team, synergistically collaborating with their talented design unit to ensure our output aligned seamlessly with the lofty expectations of all stakeholders involved. Once main imagery and A+ content had been fully developed we produced a brand story module accompanied by SEO optimized copy.