eV Design worked with the founder of Pure Clear to create A+ content for their best-selling filter water bottles. Additionally, we optimised their main imagery to maximise the conversion rate of their existing imagery and created a brand storyx. The filter bottles have the remarkable function of removing viruses, bacteria and any other harmful contaminants that are found in water. They make almost any water drinkable wherever you are in the world. During the process of creating the A+ we created renderings of the products which could then also be used to create new header image variations for AB testing. The tests resulted in an uplift in click-through rates.
The team used physical samples to create high precision CAD models for the filter bottles. These were used to create a series of renderings that can be used by Pure Clear anywhere they wish. These assets will be a great addition to the companies brand assets for future design work. Through the graphics we communicated the core benefit of the product and the connection the product has with nature. The text content and wireframe for the graphic was decided in collaboration with the founder, in order to create something that utilised the founders great understanding of his market and USP's.