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The primary stage of this project involved creating high-fidelity CAD models from samples that were supplied to us from Rayzor. With the new CAD data in hand, we adopted a holistic approach, conducting in-depth competitor analysis and refining the structure of the Amazon listings with meticulous attention to detail - a standard practice for all our projects. This strategic approach allowed us to discern the unique selling propositions (USPs) of the products, enabling us to produce tailored 3D renderings that were grounded in meticulous research. Each visual element was crafted to highlight the various features of the product and convey the essence of the brand. The result was sets of imagery that legitimised the Amazon listings and communicated the premium nature of the products.
Rayzor had also decided that they wished to re-design their existing logo. This was with the intent to bring the brand identity further in-line with the contemporary product visuals they now had in-hand. The result was a minimal-style logo which was used on the physical design of the products, the packaging and throughout the digital design assets.